Logo and brand

The logo shows the idea the name comes from: a slope cut by a circular slip surface, the mass above it sliding down along it. Each version comes as an SVG, sharp at any size, and as a PNG with a transparent background.

HorizontalFor light backgrounds: headers, documents, slides.SVGPNG

Horizontal, dark backgroundThe same logo with light lettering.SVGPNG

VerticalFor square spaces: covers, profiles, posters.SVGPNG

Vertical, dark backgroundThe same logo with light lettering.SVGPNG

MarkThe mark alone, where the name is already written or there is no room: app icons, favicons, avatars.SVGPNG

Colours

Charcoal#1F1E1D

Clay#C6613F

Sand#E9DCC3

Ivory#FAF9F5

Using the logo

• Keep the logo as it is: do not recolour it, stretch it, add effects or set the name in another typeface.
• Use the dark-background version on dark or busy backgrounds, and leave clear space around the logo at least as wide as the IQ badge.
• Below about 24 px, use the mark on its own; the lettering is no longer legible.